Trainual brand refresh (2022)

Client - Trainual
Design agency - Brass Hands

This was a long process of completely overhauling the entire brand, including colors, voice, website, graphics, icons, all while a refresh of the Trainual B2B software refresh was underway. I personally oversaw the entire process from start to finish, creating hundreds of new graphics and brand elements, and ensuring the product, engineering, and marketing teams were all aligned as the transition happened. The logo was the only thing the client did not want to change, and we successfully accomplished the rebrand as well as rebuilding the website on a more modern framework.

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